His fans included Madonna, Gwyneth Paltrow and the Royal Family but the late celebrity chef and international bestselling author Gurpareet Bains faced racism and scores of set-backs before landing a publishing contract. He revealed all for the first time in this exclusive blog post for Palamedes, which was originally published before his tragic death in 2021.
Read MoreWhen is the Best Time of Year to Launch a New Book?
For self-publishers without the backing of traditional publishers, deciding when to launch a new book is crucial.
Our blog post breaks down the best times to promote your book by genre and season, offering practical insights from over 20 years of media and publicity experience.
PR Stunts for Launch Publicity- Everything You Need to Know
A great PR stunt can catapult a new product or brand into the public arena and generate mass publicity in a matter of minutes. But not all PR stunts are great and many backfire.
In this first post for the product marketing blog PRmotion, we examine the characteristics of a PR stunt, their potted history, and the types of PR stunt that work and flop. We’ll also take a look at the key elements of a PR stunt and how to organise one.
Read MoreThe Power of the Airwaves: The Impact of TV and Radio Appearances on Authors’ Book Sales
In an age dominated by digital media, influencers and social platforms, it’s easy to underestimate the impact of – or forget entirely – traditional mediums like television and radio. But for authors hoping to promote their books and connect with a broader audience, TV and radio appearances remain potent tools in their marketing arsenal.
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