Fruits of our labour: Book PR Case Study (June, 2014)

Our stable of clients return to us time after time because of the effectiveness of our PR campaigns and, in particular, because of the exceptional ROI they generate.

The results of our award-winning work can already be found on the Portfolio, Case Studies and Testimonials pages of this website. But from time-to-time, we like to share the fruits of our labour in a little more detail. Here’s one of our latest book PR case studies. Special thanks to Alvin Rakoff for allowing us to publish this information.

Client: The Seven Einsteins (Alvin Rakoff)

Appointment: May, 2014

Task: Book PR/Brand Awareness

Resulting Media Coverage (Reach): est (conservative) 102million potential readers worldwide


Media Coverage in detail:

Love Reading (Online), Published May 7th, 2014

Lovereading is the UK’s most popular book recommendation site, with over 250,000 unique visitors per month.

The Scotsman (Online), Published 20th May, 2014

Scotland’s biggest online news website, attracting 700,000 unique visitors per week.

The Sun (Online), Published 21st May, 2014

The website attracts 16.2million unique users.

The Daily Star (Print), Published 21st May, 2014

The Daily Star has a readership of around 1.2million per edition

The List (Online), Published 21st May, 2014

Scotland’s best-loved entertainment magazine, reaching 1.75 million unique users every month.

Contact Music (Online), Published 21st May, 2014

A popular website for entertainment news, attracting an estimated 294,000 unique visitors per day.

Mature Times (Online), Published May 21st, 2014

Yahoo News New Zealand (Online), Published May 21st, 2014

Yahoo News NZ attracts over 6million unique visitors per month.

Xpose Entertainment (Online), Published May 21st, 2014

This Irish entertainment news website reaches 1.27million unique visitors per day.

Male Extra (Online), Published May 21st, 2014

A spin-off of Female First. The site attracts over 2million unique visitors per month.

Closer Weekly (Online), Published May 21st, 2014

The website for the American version of celebrity-focused glossy women’s magazine, Closer.

Daily News & Analysis (Online), Published May 24th, 2014

One of India’s largest news providers, is also carrying the Connery story. It reaches well in excess of 1.2million readers across India.

ATV Today (Online), Published May 30th, 2014

The website attracts more than 58,000 unique visitors per month.

The Sunday Mail (Print), Published June 1st, 2014

The Sunday Mail, the Scottish edition of the Mail on Sunday, has a readership of approximately 885,000 per issue.

BBC News Online (Online), Published June 2nd, 2014

BBC News Online attracts around 40million unique visitors per week. The Client was interviewed by the BBC for this story and the placement included an audio clip from Requiem for a Boxer.

Digital Spy (Online), Published June 2nd, 2014

Digital Spy, the UK’s largest dedicated entertainment, showbiz and technology website, attracts more than 20 million unique visitors per month.

RTE (Online), Published June 2nd, 2014 is has the most visitors of any Irish website in Ireland. It attracts over 4million unique visitors per month.

MI6 Community (Online), Published June 2nd, 2014

A website for fans of James Bond.

Contact Music (Online), Published June 2nd, 2014

A popular website for entertainment news, attracting an estimated 294,000 unique visitors per day.

Daily Express (Online), Published June 3rd, 2014

The Express website attracts 9million unique visitors per month.

Doctor Who News (Online), Published June 3rd, 2014

The Doctor Who News Page is the most popular independent Doctor Who news site on the internet. It attracts an average 200,000 unique visitors per month.

Fife Today (Online), Published May 21st, 2014

Fife Today attracts an estimated 41,000 unique visitors per month.

Edinburgh Evening News (Print), Published May 23rd, 2014 (NNS #1) and June 2nd, 2014 (NNS #2)

The Edinburgh Evening News has a readership of approximately 96,000 per edition.

Media Coverage: Pending

The Sunday Post

Scotland’s favourite family newspaper, with a readership of around 705,000 per issue.

Speaking about our book PR campaign Mr Rakoff, an Emmy Award-winning Hollywood director, said: “Palamedes PR generated major national and international coverage for me and my latest novel, The Seven Einsteins. Having worked in the film industry for over 60 years, I would describe the campaign they delivered as a definite first-class production.”

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