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Case study: Palamedes PR sets “benchmark” in international book PR

Book PR Case Study:

http://www.morguefile.com/archive#/?q=globe&sort=pop&photo_lib=morgueFile
The fruits of our labour: international headlines

Last week we shared a testimonial from the New Zealand-based authors Ewan Wilson and Geoff Taylor following the promotion of their new book, Goodnight Malaysian 370. Since that last post, we have collated the majority of publicity that was secured for the title in a little over seven days. We are grateful to Ewan and to Geoff for allowing us to share this information publicly.

Media Coverage

* Daily Star (Online), Published August 19, 2014

* Daily Mirror (Online), Published August 19, 2014

* The Sun (Online), Published August 19, 2014

* Daily Record (Online), Published August 19, 2014

* Daily Mail (Online), Published August 19, 2014

* Daily Record (Online), Published August 19, 2014

* Daily Star (Print), Published August 20, 2014

* Daily Mirror (Online), Published August 19, 2014

* Daily Mirror (Print), Published August 20, 2014 (teased front-page banner with double-page spread)

* Daily Record (Print), Published August 20, 2014

* Yahoo News UK, Published August 20, 2014

* International Business Times (Online), Published August 20, 2014

* News.com.au  (Online), Published August 20, 2014

* MSN.co.nz (Online), Published August 20, 2014

* Huffington Post UK (Online), Published August 20, 2014

* Western Daily Press (Online), Published August 19, 2014

* The Inquisitr (Online), Published August 20, 2014

* Malaysia Chronicle (Online), Published August 20, 2014

* Annahar.com  (Online), Published August 20, 2014

* RSVP (Online), Published August 20, 2014

* Kiis1065.com.au (Online), Published August 20, 2014

* AOL UK (Online), Published August 20, 2014

* Economic Times (Online), Published August 20, 2014

* Epoch Times (Online), Published August 22, 2014

* AsiaOne (Online), Published August 23, 2014

* Hallels (Online), Published August 23, 2014

* NineMSN News (Online), Published August 20,

* NineMSN News is Australia’s most popular news website,

* Daily Mirror (Online), Published August 25, 2014

* Western Daily Press (Online), Published August

* BBC Radio 5 Live Breakfast (Broadcast), Aired August 26, 2014

* Radio Talk Europe – Bill Padley (Broadcast), Aired August 28,

* The Week (Online), Published August 22, 2014

* Independent.ie (Online), Published August 28, 2014

 

Headline Figures

Based upon publicly-available figures – those of readership, circulation and unique visitor numbers – the conservative reach of this PR campaign was: 339 million readers. 

 

Amazon Bestseller

As a brief aside from the media coverage it generated, Goodnight Malaysian 370 is now officially a bestseller. It is top of Amazon in both its Aviation and Commercial Aviation bestseller charts.

 

Palamedes PR Review:

It is not often that I have worked with a group of individuals with the level on competency, professionalism and dedication to their work that I have recently experienced working with Palamedes. You never over promised but you constantly over delivered. I can add no suggestions to how you could improve your service  as simply Palamedes PR is the new benchmark. The level of media attention we received was simply outstanding. It has enabled us to generate satisfactory sales which has lead our book, ‘Goodnight Malaysian 370, to number 1 on Amazon UK  in our category.” Ewan Wilson, co-author, Goodnight Malaysian 370

 

 

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