Palamedes PR secured national exposure for its client, the worldwide publisher Pearson, today.
The agency, was appointed by Pearson on account of its book PR credentials, generated coverage for the Pearson author Jan Filochowski, the NHS troubleshooter and the Chief Executive of Great Ormond Street Hospital.
Mr Filochowski, the author of ‘Too Good to Fail?’, has 20 years of experience as an NHS chief executive.
Having managed organisations in all states from failing to world-leading, he was inspired to write about the patterns he identified which occur when things were going wrong.
If left unchecked, his book argues, simple problems can multiply until they result in total failure. Too Good to Fail? covers the full spectrum of failure from minor mistakes to complete systemic collapse.
A spokesman for Palamedes PR, the book PR agency, said: “This is a great book, and a great interview, so we’re delighted with the result.”