By Bella Frost
25th January, 2013
Palamedes is set to launch a new landing page for its book PR activity in order to showcase its book PR credentials to a “broader audience” in the literary community.
The single-page site, www.prforbooks.com, includes information about the agency’s proven track record in exceptional book PR, and features a variety of testimonials from some of the UK’s leading literary figures.
It also includes a breakdown of the agency’s PR for books service, together with endorsements from bestselling authors including Cathy Glass (HarperCollins) and Gurpareet Bains (Absolute).
Palamedes has specialised in book PR since its creation in 2009 and has catapulted hundreds of authors into the media spotlight.
Publishing houses including Puffin, Pearson, Penguin and Routledge have trusted the agency to promote their stable of authors.
Anthony Harvison, Palamedes’ Campaigns Manager, said: “PR for books is a new landing page, which we’ve created in order to reach a broader audience within the literary community.
“It is one of a number of landing pages we plan to upload under the ‘PR For…’ banner.”
Despite its credentials, book PR representation by Palamedes can cost up to 10 times as much as other PR for books providers.
But Jon Kirk, the agency’s managing director, said the agency’s PR for books credentials – and the coverage it secures – “clearly justifies” its cost.
He added: “Our book PR service is an investment and is by no means competitive in relation to a dozen or more agencies.
“Our costs do, however, reflect the quality of service we provide and lead to a sound ROI for any discerning author looking for quality representation – it’s no co-incidence that Palamedes is trusted by some of the world’s biggest-selling authors.
“We have no reason to reduce our rates which represent remarkable value for money given the breadth of coverage we secure for our authors. The agency does not feel the need to compete with less qualified providers.”
It is understood that www.prforbooks.com will go live in the early part of next week.