Palamedes PR has secured national media exposure in today’s Metro and Daily Star.
Our story about the ‘British Balti’, an “All-English” curry to mark St George’s Day, appeared in the print editions this morning.
The publications have a combined readership of approximately 5 million.
Gurpareet Bains, the celebrity chef and agency client, created the dish using ingredients grown in, or native to, the British Isles.
It substitutes exotic spices for endemic ones, while rice is replaced with mash potatoes.
A spokesman for Palamedes PR said the B2C PR campaign was a “great success”, adding: “As ever, we would like to thank all parties for their support.”