EvoDental, one of the UK’s leading oral implants practice, has handed Palamedes PR its retained account as it prepares to open a multi-million pound clinic in central London.
The Merseyside-based firm, which specialises in one-day dental procedures, made the appointment this week.
It follows Palamedes’ creative involvement in a new EvoDental TV commercial starring the James Bond actor, Richard Kiel.
The agency’s concept – to use the 7ft 2in Moonraker villain to demonstrate the strength of EvoDental’s implants – was subsequently adapted by a local media company and shot with Kiel on Tuesday.
It is understood that the commercial will run on regional TV this summer.
Palamedes has now been tasked with EvoDental’s consumer engagement strategy in the run-up to the firm’s entry into London.
This will be supported by a print and ambient advertising campaign to establish EvoDental’s presence in the consumer and lifestyle press.
Anthony Harvison, the agency’s campaign manager, said: “EvoDental is synonymous with pioneering dentistry, and our consumer engagement strategy will support and promote this message to new audiences in London and across the country.”