HERE

£9K cocktail in the Mirror, Telegraph, Independent, Star, Sun, Express (and lots more)

The 'Gigi', a new cocktail which retails for £8,888and is the worlds most expensive. It has been developed for the opening of 'Gigi's', a new Italian restaurant in Mayfair. It is made from Sugar, armagnac samalens 1888 and 1990 Cristal champagne.
The ‘Gigi’s, a new cocktail which retails for £8,888 and is the worlds most expensive. It has been developed for the opening of ‘Gigi’s’, a new Italian restaurant in Mayfair. It is made from Sugar, armagnac samalens 1888 and 1990 Cristal champagne.

Last week’s launch of Gigi’s restaurant in Mayfair, London, was an “unprecedented success”, organisers say.

We would like to take this opportunity to thank everyone who attended. A gallery of Friday’s pictures will be uploaded in a new post shortly.

The story about Gigi’s £8,888 cocktail has secured significant exposure in the regional, national and international media.

In addition to the Daily Mail and ITV.com, it has since received publicity in the Telegraph (print and online), Star (print and online), Mirror (print and online), Independent, Express and Scottish Express, Sun (hard copy), Bt.com, HolyMoly, The Daily Meal, Western Daily Press (print and online), Eater, and others. We are still collating the coverage, which also includes print edition exposure over the weekend. There has also been significant social media interest with worldwide shares.

It goes without saying that we were delighted to have been involved and to have supported the restaurant in this manner.

A full case study about Gigi’s and its £8,888 cocktail will be added to this site in coming days.

 

 

 

 

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