HERE

Key coverage makes for a very Happy Valentine’s

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Palamedes PR has today secured key Valentine’s Day coverage for the new break-up hub, SheLeft.Me.

We revealed how dithering men need one month to summon-up the courage to break-up with their girlfriends whereas women require just six days to do the deed.

A poll found that it takes most men 30 days to bring a relationship to an end. Two-thirds of this time is spent “agonising” over the decision – often with friends, and usually always in a pub – and plotting the most tactful method of delivery.

The remainder is spent “building-up the nerve” to actually do it.

Women, on the other hand, are considerably more decisive. By and large, they are able to ditch their fellas – and go from “unhappy to untroubled” – in a fraction of the time.

The fairer sex is not more heartless but it possesses more “get up and go” and emotional honesty to make a snap decision, respondents said.

They are also more sensitive to their partner’s feelings, and believe a “short sharp shock” is less painful than a long, drawn-out separation.

The story is the lead story on The National Student, a key title and a platform which attracts more than 150,000 unique visitors per month.

A spokesman for Palamedes PR, which specialises in (and wins awards for) consumer PR campaigns, said: “It’s fantastic that our friends at The National Student is carrying this story, and it goes without saying that we are grateful to them for doing so.”

By Mick Blight

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