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Our PR and marketing stunts have bite: Jaws films TV ad for dental practice

Palamedes PR devises a PR stunt with bite - Richard 'Jaws' Kiel filming the ad for EvoDental
Palamedes PR devises a PR stunt with bite – Richard ‘Jaws’ Kiel filming the ad for EvoDental

Palamedes PR, the news-generation PR agency, saw its latest PR stunt come to fruition yesterday.

We devised an ad campaign for the private dental clinic, EvoDental, which was looking for regional and national brand exposure.

Our idea? To fly the 007 actor Richard Kiel over to the UK and utilise his ‘jaws’ for a memorable TV ad. EvoDental teeth do, after all, have a “better bite”.

American-born Kiel is best known as the metal-mouthed villain with a killer bite in The Spy Who Loved Me and Moonraker.

The ad was filmed at EvoDental’s practice in Huyton earlier this week by a regional media firm.

The ad will air on mainstream TV in the summer.

Read the full story here.

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