Palamedes PR has secured key exposure for this year’s Ghana UK-Based Achievement (GUBA) Awards (GUBAs).
The agency, which has represented GUBA since 2010, generated coverage for the scheme on AllAfrica yesterday afternoon.
The site is a worldwide hub of African news and operates from Cape Town, Dakar, Lagos, Monrovia, Nairobi and Washington DC. It attracts more than 2million unique visitors each month.
Our story focused on the Conservative MP Adam Afriyie who has thrown his weight behind the Awards.
Afriyie- viewed in some quarters as a potential future party leader – said the GUBAs were an “inspired platform to highlight the significant and valuable contribution British Ghanaians make to the UK”.
Now in their fourth year, the GUBA Awards — a non-profit organisation backed by the Ghana High Commission — have become the benchmark of business and innovative success, recognising achievement and enterprise within the UK’s 500,000-strong Ghanaian community as well as the “outstanding and valuable” contribution that British-Ghanaians make to both countries.
Since their creation in 2010, a variety of politicians, celebrities and other high-profile stars have lent their support, they include Tony and Cherie Blair, Dianne Abbott MP, FIFA President Sepp Blatter, actor Hugh Quarshie and — most recently — Adam Afriyie MP.
Previous GUBA Award winners include the footballer John Mensah, entrepreneurs Sir Sam Jonah and Roland Agambire, Labour politician Lord Paul Boateng and musician Mista Silva.
At least 1,000 entrants from a cross-section of industries are expected to take part in this year’s awards, which are free to enter and divided into 11 categories: Business of the Year; IIA Sustainability Award; Efie Ne Fie Award; Young Entrepreneur of the Year; Rising Star of the Year; Fashion Fusion Designer of the Year; Music Act of the Year; Ghanaian Association of the Year; Inspirational Personality of the Year; Unsung Hero of the Year; and Charity of The Year.
The winners will be announced at a high-profile black-tie event at the exclusive Park Plaza Hotel in London on 16 November, this year.
A spokesman for Palamedes PR, the national PR agency which also represents the Monmouthshire Business Awards, said: “We are pleased with this coverage, and would like to thank AllAfrica for its on-going support.”
By Anthony Harvison