Our global book PR campaign for Goodnight Malaysian 370 continues to secure national and international publicity, almost on a daily basis.
Fresh disclosures from New Zealand-based co-author Ewan Wilson, who is currently in the UK, have led to further coverage on the Daily Mail, Metro, The Huffington Post, Daily Mirror, Hollywood Life, World Airline News, News.com.au, Breitbart News, and the Inquisitr. The story on the Mail Online alone has more than 600 comments and has been shared over 700 times since its publication. The portfolio below also includes scans from the hard copy coverage that was obtained in the Sunday Mercury – as its cover story – on the weekend.
In the last 24 hours Wilson has also been interviewed by Channel 7 TV (Sydney, Australia) and interviews with CNN look set for coming days.
It brings the total pieces of known, reputable media coverage to date to nearly 70 worldwide. The full portfolio of international consumer and trade publicity will be added to a new PR Case Study page we are creating; we hope this page will be live in coming weeks.
The total reach of the campaign, based upon publicly available and published circulation, readership and visitor figures, could be as high as 400 million worldwide. What proportion of this potential audience read any of the stories is unknown, however sales figures suggest a good number – Goodnight Malaysian 370 is now top of both the aviation and commercial aviation categories on Amazon.com