HERE

Palamedes’ book PR campaign reaches 116million consumers

Did JFK endorse the freeing of American criminals in order to kill the communist leader Fidel Castro?

By Bella Frost

18th February, 2013

The agency’s book PR campaign for the American author Bill Deane reached more than 116million people worldwide, new figures reveal.

Palamedes’ story about Deane’s book ‘Smooth Criminal’ – which claims the former US president JFK endorsed freeing criminals to kill Fidel Castro – hit dozens of global news platforms and was running live on the Daily Mail Online within hours of its distribution.

Anthony Harvison, who ran Deane’s book PR campaign, said: “Smooth Criminal is an explosive title with explosive content. We’re pleased to have helped Mr Deane in its British promotion and trust the viewer figures we reached will reflect in the title’s sales.”

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