Palamedes PR has been appointed by Lifelong Workshops, a pioneering new health and fitness initiative.
The agency will support Lifelong Workshops in its pre-launch preparations and promote its launch event. Palamedes PR has also been tasked with securing one or more brand ambassadors.
Lifelong founder Daniel Fallon said: “Lifelong is an initiative that will, we believe, empower people – including youngsters – to take health and wellbeing into their own hands.
“We’re excited by our range of workshops delivered to schools and groups involved in children’s care, and have a selection of books encouraging key fitness skills and movements, as well as promoting self-esteem and motivation.
“We appointed Palamedes PR because of the agency’s reputation in the marketplace, and because of its proven track record in our three areas of focus: book PR, consumer PR, and B2B PR.”
A spokesman for Palamedes PR added: “We’re delighted to be working with Mr Fallon and with Lifelong during this initial phase, and we look forward to establishing a long and fruitful relationship for years to come.”