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Adrian Grant

Client: Adrian Grant
Campaign Type: Book PR
Objective: The promotion of Arthur: Legend, Logic and Evidence

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Palamedes PR was appointed by historian and author Adrian Grant in February 2018 to promote his book Arthur: Legend, Logic and Evidence. We were tasked with securing a minimum of one news placement in a national newspaper as well as one thought-leader article and five radio interviews.

The Consultancy devised the following editorial tactics to secure media exposure:

  • We developed a national news story based on the Client’s research about King Arthur being born in Leeds
  • We used this national news story as the basis to secure radio interviews
  • We utilised the Client’s research to develop an exclusive thought-leader article

The Arthur: Legend, Logic and Evidence campaign secured the following exposure:

  • National news placements in the Daily Mail, Daily Express and The Sun
  • Regional news placements in The Yorkshire Evening Post, The Yorkshire Post and Cornwall Live
  • A thought-leader placement on The London Economic
  • Radio interviews with BBC Leeds, BBC Newcastle, BBC Scotland, BBC Guernsey, BBC Hereford & Worcester, Pulse 1, Swansea Sound, Amber Sound, Siren FM, and BBC Coventry & Warwickshire

Each of the editorial products we created achieved 100% coverage with a combined reach of more than 263 million.

Mail Online (Daily Mail)

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

The Sun

Daily Express

The London Economic

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Yorkshire Evening Post

Palamedes PR, the book PR agency

Yorkshire Post

Palamedes PR, the book PR agency

Cornwall Live

Yorkshire Post (print)

Palamedes PR, the book PR agency

BBC Radio Leeds

BBC Radio Guernsey

BBC Hereford and Worcester

Palamedes PR, the consumer PR agency

BBC Radio Newcastle

Palamedes PR, the book PR agency

BBC Coventry and Warwickshire

BBC Scotland

Siren FM

palamedes pr

Swansea Sound

Palamedes PR, the book PR agency

Amber Sound

Palamedes PR, the book PR agency

Pulse 1

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This extraordinary media coverage could be yours..