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Alvin Rakoff

Client: Alvin Rakoff, the celebrated Hollywood movie director
Campaign Type: Book PR (UK launch)
Objective: Book reviews, national newspaper exposure, trade and magazine coverage
Famous for: Breaking the story that Sean Connery was told to lose his “off-putting” Scottish accent
Results: Our work secured column inches in most UK national papers in addition to those in the US, India, Australia and New Zealand. Similarly to most of our book PR campaigns, the coverage was secured within seven days of appointment. The coverage we generated included, but was in no way limited to: BBC News, The Scotsman, Yahoo News, Yahoo News New Zealand, The Sun, Daily Star, Mature Times, RTE, Daily Express, Sunday Post, SFX, Starburst, Female First, The List, Xpose, Closer, Digital Spy, The Sunday Mail, Daily News & Analysis, Contact Music, Doctor Who News, Fife Today, Edinburgh Evening News, Eco Travel Guide, ATV, MI6 Community, Lovereading and many, many more.

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