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BBC AUDIOBOOKS

Client: BBC Audiobooks (AudioGO)
Campaign Type: Book PR, book launches, audiobook PR
Objective: Publicising the AudioGO catalogue

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Palamedes PR was initially appointed by AudioGO (formerly BBC Audiobooks) to raise awareness and drive sales of Hitchcock: In his Own Words. Our brief was relatively simple – at least in goal-related terms – in that the publisher required “significant” volumes of national and trade publicity. The success of this initial campaign – of which more below – led to our appointment on a permanent basis, at which point we were tasked with generating positive publicity for dozens of titles on a weekly basis.

The Consultancy produced compelling, PR-driven copy on a weekly basis that was variously destined for the national (and international) print or digital media, and/or for the national (and international) broadcast media.

The coverage we generated from our initial campaign was significant and was obtained within seven days of appointment. Placing a figure on true reach is difficult, but when calculated purely on readership and unique users, the initial campaign may have reached in excess of 250million people worldwide and resulted in significant sales and social media engagement. All copy we produced, for this preliminary campaign and for the duration of the ongoing campaign, included all key messages, URLs when required, product prices, availability.

Initial Campaign Results:

Daily Telegraph (both print and online)
http://www.telegraph.co.uk/culture/film/9854805/Hitchcocks-iconic-horror-film-Psycho-was-supposed-to-be-a-comedy.html

Daily Mail (online)
http://www.dailymail.co.uk/tvshowbiz/article-2275394/Alfred-Hitchcock-reveals-Psycho-meant-comedy-newly-unearthed-interview.html?ito=feeds-newsxml

The Sun (Print and online)
http://www.thesun.co.uk/sol/homepage/news/4784725/Alfred-Hitchcock-Psycho-film-was-meant-to-be-funny.html

The Mirror (Both print and online)
http://www.mirror.co.uk/lifestyle/going-out/film/psycho-was-meant-to-be-a-comedy-alfred-hitchcock-1593050

Metro (Both print and online)
http://metro.co.uk/2013/02/07/alfred-hitchcocks-psycho-was-meant-to-be-a-black-comedy-3398519/

Digital Spy (Online)
http://www.digitalspy.co.uk/movies/news/a457217/alfred-hitchcock-psycho-was-meant-to-be-a-comedy.html

Yahoo! Movies UK (Online)
http://uk.movies.yahoo.com/hitchcock–psycho-was-a-comedy-112938056.html

Deccan Herald (Online)
http://www.deccanherald.com/content/310729/alfred-hitchcock-meant-psycho-comedy.html

Capital Bay (Online)
http://www.capitalbay.com/headline/306223-alfred-hitchcock-reveals-psycho-was-meant-to-be-a-comedy-in-newly-unearthed-interview.html

India Times (Online)
http://www.indiatimes.com/entertainment/hollywood/hitchcocks-psycho-was-meant-to-be-comedy-59867.html

Times of India (Online)
http://timesofindia.indiatimes.com/entertainment/hollywood/news-interviews/Hitchcocks-Psycho-was-meant-to-be-comedy/articleshow/18396663.cms

Other media (including news aggregates)

http://www.detroitnewsday.com/news/149821-alfred-hitchcock-reveals-psycho-was-meant-to-be-a-comedy-in-newly-unearthed-interview.html
http://www.movietalkies.com/news/16824/%27psycho%27-was-meant-to-be-a-comedy
http://news168.co.uk/news/alfred-hitchcock-psycho-was-meant-to-be-a-comedy
http://www.newsrt.co.uk/news/psycho-ho-ho-alfred-hitchcock-s-horror-film-was-intended-to-be-a-comedy-1199516.html
http://frrole.com/o/psycho-ho-ho-alfred-hitchcocks-horror–dailymirror-london
http://www.i4u.com/2013/02/alfred-hitchcock/be-comedy-was-psycho-alfred-hitchcock-meant
http://lifestyle.topnewstoday.org/lifestyle/article/4489043/
http://www.newswhip.com/MoreInfo/Hitchcock-Psycho-was-a-comedy/16407330

The results of our work on an ongoing basis secured equally high volumes of on-target publicity. This included, but is not limited to, the following. Note that there are no duplications; if a publication is listed more than once, this is because that publication covered more than one story on more than one occasion. You can see all of the book PR coverage we generated through the Book PR Portfolio at the foot of this page.

  • Daily Telegraph (hard copy)
  • The Times (hard copy)
  • Western Daily Press (hard copy & online)
  • Chortle (online)
  • British Comedy Guide (online)
  • Licensing.biz (online)
  • ATV Today (online)
  • Daily Star (hard copy)
  • Daily Telegraph (hard copy)
  • The Times (hard copy)
  • Daily Star (print & hard copy)
  • Metro (print & hard copy)
  • Daily Mirror (hard copy)
  • Bath Chronicle (print & hard copy)
  • Den of Geek (online)
  • Flicks And The City (Online)
  • SFX (Online)
  • Digital Spy (Online)
  • Purple Revolver (Online)
  • Click Bristol (Online)
  • The Burton Mail (Online)
  • The Ashbourne News Telegraph (Online)
  • The Uttoxeter Advertiser (Online)
  • The Leek Post and Times (Online)
  • The Staffordshire News (Online)
  • The Black Country Bugle (Online)
  • The Nuneaton News (Online)
  • Staffordshire Life (Online)
  • ATV Today (Online)
  • Bath Chronicle (Online)
  • ZAP2it (Online)
  • IMDB (Online)
  • Love Reading (Online)
  • Kentish Towner
  • Monmouthshire Beacon
  • Western Mail
  • New Camden Journal
  • South Wales Argus
  • Shout!
  • Top of the Pops
  • Reveal
  • Female First
  • Essex Life
  • The Evening Echo
  • Milk magazine (Bath Spa University student magazine)
  • The National Student

“Palamedes PR generated widespread national media coverage for AudioGO and remain our PR partner of choice.”

Rachel Josephson, Marketing Director of AudioGO

We’ve worked on hundreds of campaigns, but it’s fair to say that the AudioGO (BBC Audiobooks) account was one of the most varied. Like all of our PR campaigns, we over-delivered on our promises and never promised what we couldn’t deliver – a point reflected in the testimonial.

Mail Online

The News

Telegraph Online

Bath Chronicle

British Comedy Guide

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

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