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Ben Hooper

Client: Ben Hooper
Campaign Type: Consumer PR
Objective: The promotion of endurance swimmer Ben Hooper’s Swim the Big Blue expedition

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Palamedes PR was appointed by endurance swimmer Ben Hooper to raise awareness of his bid to become the first person to swim the Atlantic Ocean, every single mile – the Swim the Big Blue expedition. We were tasked with securing strong national exposure up to and including the launch of the expedition.

The campaign began over two years before Ben launched his swim attempt, allowing the Agency plenty of time to introduce the Swim the Big Blue expedition to the public and media, and slowly build his media profile. We devise numerous publication-ready national news stories throughout the campaign regarding Ben’s personal story, the backing he received from patron Sir Ranulph Fiennes, the dangers that awaited him during the swim, and the findings of scientific research Ben participated in.

This consumer PR campaign secured major national and international exposure including BBC News, The Guardian, The Telegraph, The Independent, Daily Mail, The Times, Daily Mirror, Sky News, CNN, Fox News, MTV, CBBC, IB Times, LBC Radio, BBC Sport and BBC World Service among many others.

Daily Express

Palamedes PR, the consumer PR agency

West Country ITV News

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

BBC 5 Live

Palamedes PR, the consumer PR agency

Daily Mail

CBBC Newsround

Palamedes PR, the consumer PR agency

The Times

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

The Guardian

Palamedes PR, the consumer PR agency

STV

Irish Examiner

Palamedes PR, the consumer PR agency

Irish Independent

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

BBC News

Palamedes PR, the consumer PR agency

Gloucestershire Live

The i Newspaper

Palamedes PR, the consumer PR agency

CNN

Palamedes PR, the consumer PR agency
Palamedes PR, the news generation agency

Metro

Palamedes PR, the consumer PR agency

The Week Junior

Palamedes PR, the consumer PR agency

Daily Mirror

Sunday Times

palamedes pr

Daily Mirror

palamedes pr, the book pr agency

MTV

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The Times

palamedes pr

Swimmers Daily

IB Times

palamedes pr

Daily Mirror

palamedes pr

LBC Radio

palamedes pr
palamedes pr

The Independent

palamedes pr

Gloucestershire Echo

palamedes pr

Daily Mail

palamedes pr

Capital FM

BBC Sport

palamedes pr

Newshour

palamedes pr

Western Daily Press

palamedes pr
palamedes pr

Gloucestershire Echo

Sky News

palamedes pr

Fox News

There has been so much coverage for Ben Hooper during our campaign that it would be impractical to list it all. Here are links to select further coverage generated for the Swim the Big Blue expediton:

The Guardian

220 Triathlon

H2Open Magazine

Mi-Soul

BT.com

ITV

So Glos.com

FE Week

Limitless Pursuits

Lonely Planet

AoL

Daily Record

Business Insider

South West Business

Yahoo News

Open Water Swimming

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