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Calibre Quarterly Magazine

Client: Hurst Media
Campaign Type: Consumer PR
Objective: The promotion of Calibre Quarterly Magazine

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Palamedes PR was appointed by Hurst Media in early 2016 to ensure that the profile of Calibre Quarterly Magazine, its upmarket publication for the over-55s, received consistently high and positive volumes of media coverage. Specifically, we were tasked with securing publicity within the national and international print and digital media.

We focused our efforts on the cover star, Brian Blessed. A number of editorial products were created that we knew would resonate with the media and with the public.

This four-week long consumer PR campaign made headlines around the world, and had the potential of reaching well in excess of 1billion readers nationwide based upon publicly-available circulation and unique user figures. Each of the editorial products we created achieved 100% coverage.

Note that the volume of publicity was so great that we have only included primary coverage. We have purposefully omitted many platforms worldwide. More coverage for this campaign can be found on our Latest Publicity pages, here.

Mirror Online #1

Palamedes PR, the consumer PR agency

Radio Times #1

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

Yahoo! Australia

NME

Palamedes PR, the consumer PR agency

Metro #1

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

Mail Online

Daily Mirror #2

Palamedes PR, the consumer PR agency

Daily Express

Palamedes PR, the consumer PR agency

Irish Mirror

Palamedes PR, the consumer PR agency

Female First #1

Palamedes PR, the consumer PR agency

Expose #1

Palamedes PR, the consumer PR agency

Irish Mirror #2

Palamedes PR, the consumer PR agency

Yahoo! New Zealand

Palamedes PR, the consumer PR agency

Yahoo! Movies

Palamedes PR, the consumer PR agency

MSN

Palamedes PR, the consumer PR agency

Virgin Media

Palamedes PR, the consumer PR agency

The TV Guide #1

Palamedes PR, the consumer PR agency

Zap Gossip

Palamedes PR, the consumer PR agency

Xpose

Palamedes PR, the consumer PR agency

Female First #2

Palamedes PR, the consumer PR agency

Daily Mirror #3

Palamedes PR, the consumer PR agency

TV Guide #2

Palamedes PR, the consumer PR agency

Metro Online

Palamedes PR, the consumer PR agency

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This extraordinary media coverage could be yours..