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HARPERCOLLINS

Client: HarperCollins
Campaign Type: Book PR
Objective: Promoting Cathy Glass’ series of books

Read On

We were first appointed by HarperCollins in 2009 to promote works by Cathy Glass, the international bestselling author and one of Britain’s most prolific foster carers. Our task was, and remained for the next three years, to generate consumer publicity for her misery memoirs and self-help/parenting books. Cathy Glass cannot be identified in photographs for legal reasons.

The agency has created numerous editorial documents for Glass’ titles, most of which were aimed squarely at the national daily media. In addition to compelling news content, consumer research, review proposals and releases, the agency also created digital collateral.

Over the years, Palamedes PR secured extensive regional, national, international glossy magazine, trade press and broadcast coverage, including extensive features, interviews and DPSs – in addition to numerous blogs and reviews, competitions and product placements – for Cathy Glass and HarperCollins. Cathy later scored a rare ‘double’ after two of her titles – Mummy Told Me Not To Tell and I Miss Mummy – both reached the Sunday Times Top 20 non-fiction paperback charts. We also secured columns and a Wikipedia entry for Cathy herself. Some of the publicity we generated includes:

  • India Times
  • The Sun
  • Daily Mail
  • Mail Online
  • Celebrify
  • Harry Pottering.com
  • Huffington Post
  • Full House magazine
  • ParentLinePlus
  • BBC
  • This is Gloucestershire
  • Oxford Mail
  • After Dark Magazine
  • Swindon Advertiser
  • Yeovil Express
  • Netmums
  • Bucks Free Press
  • Falmouth Packet
  • Barry and District News
  • Babble (Disney)
  • Dudley News
  • Contented Toddler
  • Contended Baby
  • Western Daily Press
  • Radio Hearts
  • Sunshine Magazine
  • Click Liverpool
  • BBC Radio Gloucestershire
  • Good Health
  • Ash Books
  • Fantastic Fiction
  • Daily Telegraph

…and many, many more

“Consistently good coverage for Cathy Glass”

HarperCollins

We were appointed as a specialist book PR agency to secure national column inches for Cathy’s fantastic work, and we achieved this goal on every project we undertook. The AVE was truly significant.

Daily Mail/Mail Online DPS

Daily Mail/Mail Online

BBC

DPS in the Daily Mail

One of several regional page leads

More Mail Online

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

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