Palamedes PR was appointed by author David Grant in November 2016 to promote his non-fiction title, ‘In Search of the Lost Testament of Alexander the Great’. We were tasked with securing exposure within the national media.
The client was an expert on historical figure Alexander the Great and his book, based on 10 years’ research, held a number of newsworthy revelations. We identified the strongest of these and developed a national news story around it. We also looked to secure a positive review on Lovereading – the UK’s most popular book recommendation website.
This book PR campaign secured strong national exposure. Placements were generated in the Daily Mail, Daily Express and Metro, as well as Yahoo UK and AOL. Thanks to the significant national coverage, supplementary exposure was generated in international titles including USA Today. Each of the editorial products we created achieved 100% coverage with a staggering combined reach of over 1billion.