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DESTINATION: FREEDOM

Client: Lily Amis
Campaign Type: International author promotion/book PR/ UK book launch
Objective: Publicising the plight of Syrian and global refugees

Read On

We are often appointed by overseas authors and publishing houses seeking publicity in the British national media. The Swiss author and refugee Lily Amis appointed Palamedes PR for a UK book PR campaign with two primary objectives: to raise awareness of the plight of refugees, and to publicise her critically-acclaimed and harrowing autobiography, Destination: Freedom.

Destination:Freedom tells Lily’s heartbreaking life story, so it was crucial that the publicity we generated included a real-life feature. We set about creating compelling news and features content that we knew would grab the attention of the British national media.

The results of this book PR campaign speak for themselves: broad national media coverage, secondary/lifestyle media coverage, trade/literary publicity, and feature-led publicity including interviews. This book PR campaign generated publicity in:

“There are no words to describe how happy and grateful I am about my decision to work with Palamedes. Because of bad experiences with dubious companies in Germany I was first worried to trust a company abroad. But each one of you was fully committed in this campaign and I immediately felt that I was in professional and experienced hands. Thank you for your believe, your time, your affords and interest in supporting me as a new Indie-Author. I will be always grateful for that. Your dedication gives me the strength to continue my writing.”

Lily Amis, September 2015

This international book PR campaign demonstrates the effectiveness of our book marketing services.

Daily Mirror – Double Page Spread

An extended feature about the Client’s incredible life story is run in the Daily Mirror (Online) a few days after we are appointed.

Daily Mirror

Female First

Frost Magazine

Female First

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

Palamedes PR, the UK's leading news-generation agency

We devise multi-award-winning PR campaigns that generate impactful publicity in the UK and international media. Find out what we can do for you.