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Dr Fred Nour

Client: Dr Fred Nour
Campaign Type: Consumer PR
Objective: The promotion of popular science book True Love: Love Explained by Science

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Palamedes PR was appointed by Dr Fred Nour, a neurologist and world-leading expert on the science of love, to promote the UK release of True Love: Love Explained by Science. We were tasked with securing national news and lifestyle exposure.

The Consultancy utilised Dr Nour’s expertise and insights to devise two national news stories about new insights into love, including a story about the potential for a medical test to diagnose true love. We also developed thought-leader ideas for women’s magazines and pitched the author to the UK’s radio stations.

This consumer PR campaign secured major national and international exposure including the Daily Mail, The Daily Mirror, Irish Sun, MSN and New York Post, as well as radio interviews with stations including BBC Radio London and BBC Radio Leeds. Each of the editorial products we created achieved 100% coverage with a combined global reach of more than 480million.

Daily Mail

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Daily Mirror

MSN

Palamedes PR, the book PR agency

New York Post

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Best

Palamedes PR, the book PR agency

Daily Mirror

The Irish Sun

The Irish Mirror

Edinburgh Evening News

Palamedes PR, the book PR agency

National Student

The Scotsman

Daily Mirror

Palamedes PR, the book PR agency

Yorkshire Evening Post

Sheffield Star

BBC Radio Leeds

BBC Hereford & Worcester

BBC Radio London

BBC Radio Guernsey

Sunrise Radio

Metro Radio

Palamedes PR, the book PR agency

Manx Radio

Palamedes PR, the book PR agency

Lovereading

Soy Carmen

Insight

Expressen

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