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Gill Fielding

Client: Gill Fielding
Campaign Type: Book PR
Objective: The promotion of non-fiction title Solving the Financial Success Puzzle.

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Palamedes PR was appointed by wealth creation expert Gill Fielding in June 2018 to promote her non-fiction book, Solving the Financial Success Puzzle. We were tasked with securing national newspaper coverage, a thought-leader articles on popular personal finance website MoneyMagpie and radio interviews.

The Consultancy devised the following editorial tactics to secure media exposure:

  • We developed a national news story, based on Gill’s views, about how parents should play Monopoly with their children to boost their chances of becoming millionaires in adulthood
  • We used this news story as the basis of a pitch to the news desks of UK BBC regional radio stations, and commercial radio stations
  • We used our contacts to secure a guest editorial placement on MoneyMagpie

The Solving the Financial Success Puzzle campaign secured the following exposure:

  • National news placements in the Mail Online, Daily Star
  • Placements on 137 Johnston Press regional news websites including flagship titles the Yorkshire Post and The Scotsman
  • 10 radio interviews including BBC Radio Wales, BBC Leeds and BBC Humberside
  • A thought-leader placement on popular personal finance website, MoneyMagpie

Each of the editorial products we created achieved 100% coverage with a combined reach of more than 264million. (This figure is based on the combined unique monthly visitor figures of websites and weekly listener figures).

Mail Online (Daily Mail)

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

MoneyMagpie

Daily Star

Palamedes PR, the book PR agency

Johnston Press – 137 regional newspapers including The Scotsman

Palamedes PR, the book PR agency

BBC Radio Leeds

BBC Hereford and Worcester

BBC Radio Humberside

Unity 101

Siren FM

Palamedes PR, the music PR agency
Palamedes PR, the book PR agency

SFM

Palamedes PR, the book PR agency

BBC Radio Wales

Palamedes PR, the book PR agency

Future Radio

BBC Radio Leicester

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

BBC Radio Jersey

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This extraordinary media coverage could be yours..