BACK

GOODNIGHT MALAYSIAN 370

Client: Goodnight Malaysian 370
Campaign Type: International Book PR (Launch)
Objective: The international launch of Goodnight Malaysian 370, a research-led book about the air disaster

Read On

Palamedes PR was appointed to orchestrate a book PR campaign for Goodnight Malaysian 370 , a definitive new and independent study into the shocking loss of Malaysian Airlines flight 370 earlier this year. The agency, a market leader in book PR, was principally tasked with national publicity in addition to orchestrating media interviews for co-author Ewan Wilson during an extended stay to the UK.

Our work on this book PR campaign consisted of two powerful releases, both of which secured national and international headlines within 60 minutes of distribution. We also orchestrated media interviews through invitations and a second round of regional news releases.

This book PR campaign generated page leads across the UK and internationally, and secured exposure for the title in the wider trade press. It also took Goodnight Malaysian 370 to the top of two categories on Amazon.com – thereby giving it the title of “international bestseller”. The reach was huge, and the resulting ROI, when based purely upon AVE, was staggering. Coverage, which can also be found in the Consumer PR Portfolio, included the following:

Daily Star (Online), Published August 19, 2014
The Daily Star attracts approximately 6million unique visitors per month.

Daily Mirror (Online), Published August 19, 2014
The Daily Mirror website attracts 5.3million unique users.

The Sun (Online), Published August 19, 2014
The Sun is the UK’s most popular daily newspaper. The website has 1.4 million registered subscribers.

Daily Record (Online), Published August 19, 2014
Scottish national newspaper The Daily Record attracts an average 261,000 unique visitors per day.

Daily Mail (Online), Published August 19, 2014
The Daily Mail is officially the world’s most popular news website with over 190 million unique visitors per month.

Daily Record (Online), Published August 19, 2014
A second story based on our copy. The website attracts 261,000 unique visitors per day.

Daily Star (Print), Published August 20, 2014
The Daily Star has a readership of around 1.2million per edition

Daily Mirror (Online), Published August 19, 2014
This is a second online news story based on our original copy. The Daily Mirror website attracts 5.3million unique users.

Daily Mirror (Print), Published August 20, 2014
The print edition of the Daily Mirror has an average issue readership of 3million. The news story is teased with a front-page banner, with a double-page spread inside.

Daily Record (Print), Published August 20, 2014
The Daily Record has a print readership of 750,000.

Yahoo News UK, Published August 20, 2014
Yahoo News is the # 1 commercial news site with 13 million monthly users.

International Business Times (Online), Published August 20, 2014
The IBTimes 40 million monthly unique visitors worldwide.

News.com.au (Online), Published August 20, 2014
Australia’s No.1 news site, with 3.7million unique visitors.

MSN.co.nz (Online), Published August 20, 2014
The MSN network reaches over 4.8 million Unique Browsers every month.

Huffington Post UK (Online), Published August 20, 2014
The Huffington Post UK attracts around 9 million unique visitors per month, and rising, and is now one of the UK’s most respected and popular news and views websites.

Western Daily Press (Online), Published August 19, 2014
Regional newspaper The Western Daily Press has more than 25,000 unique visitors per month.

The Inquisitr (Online), Published August 20, 2014
The Inquisitr attracts around 8million page views per month.

Malaysia Chronicle (Online), Published August 20, 2014
The Malaysia Chronicle website attracts approximately 119,000 unique visitors per day.

Annahar.com (Online), Published August 20, 2014
Arabic newspaper An-Naharattracts 133,000 unique visitors to its website each month.

RSVP (Online), Published August 20, 2014
Irish publication RSVP magazine attracts around 200,000 unique visitors to its website every month.

Kiis1065.com.au (Online), Published August 20, 2014
Website for Australian radio station Kiis1065.

AOL UK (Online), Published August 20, 2014
AOL has in excess of 11million unique visitors in the UK each month

Economic Times (Online), Published August 20, 2014
The number one financial and business news website in India, economictimes.com gets over 4 million unique visitors every month.

Epoch Times (Online), Published August 22, 2014
The Epoch Times is a global news network. The English-language website is based in America and attracts 700,000 unique visitors per month.

AsiaOne (Online), Published August 23, 2014
News, lifestyle and business website AsiaOne is based in Singapore. It is an English-language website and attracts six million unique visitors.

Hallels (Online), Published August 23, 2014
Hallels.com is a Christian news and lifestyle website.

NineMSN News (Online), Published August 2014
NineMSN News is Australia’s most popular news website, with approximately 2.9million unique visitors per month.

Daily Mirror (Online), Published August 25, 2014
The Daily Mirror website attracts 5.3million unique users.

Western Daily Press (Online), Published August 25, 2014
Regional newspaper The Western Daily Press has more than 25,000 unique visitors per month.

BBC Radio 5 Live Breakfast (Broadcast), Aired August 26, 2014
According to RAJAR (Radio Joint Audience Research), BBC Radio 5 Live has more than 6.5million listeners per week.

Radio Talk Europe – Bill Padley (Broadcast), Aired August 28, 2014
Talk Radio Europe is Spain’s largest English language radio network, broadcasting to approximately 500,000 listeners.

The Week (Online), Published August 22, 2014
The Week is a highly-respected British news magazine. It has an audience of 166,000.

Independent.ie (Online), Published August 28, 2014
Ireland’s number one news publishing site with more than nine million unique users per month.

“It is not often that I have worked with a group of individuals with the level on competency, professionalism and dedication to their work that I have recently experienced working with Palamedes PR. You never over promised but you constantly over delivered. I can add no suggestions to how you could improve your service as simply Palamedes PR is the new benchmark. The level of media attention we received was simply outstanding. It has enabled us to generate satisfactory sales which has lead our book, ‘Goodnight Malaysian 370, to number 1 on Amazon UK in our category. Simply world class!”

Ewan Wilson, Co-author

This book PR was remarkably effective. It generated substantial amounts of coverage on a global basis within 48 hours. But it really shows above us is that quality PR campaigns rely on compelling content. And that’s what we do. Best.

Mirror Front Page

Daily Express

Daily Star

Daily Record

Daily Express

Birmingham Mail

Daily Mirror

Yahoo

Western Daily Press

The Sun

News.com.au

MSN

RSVP

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

Palamedes PR, the UK's leading news-generation agency

We devise multi-award-winning PR campaigns that generate impactful publicity in the UK and international media. Find out what we can do for you.