Guestscan appointed Palamedes PR to spearhead a launch PR campaign in Britain. It is an initiative that protects the UK’s tourism industry from “nightmare guests” by allowing accommodation owners to check customers’ credentials before agreeing to take a booking.
This project-based campaign required significant publicity from the outset, and we knew exactly how to go about securing it. Our work variously included copy for regional, trade and national titles and continued for some years until the initiative was adopted by various tourist boards across the UK.
Our stories hit the national headlines in September, October and November 2010 respectively. Coverage started with the front cover of the Sunday Times Travel supplement, and went on to include publications including The Sun, The Daily Mail, The Travel Magazine, Metro, BBC, The Guardian, TTG Digital, Travel Start, Welcome to Yorkshire, Travel Snitch, Travel News, Travel Mole, Security Park, Privacy Lives, Stylist, Luxist, Logo, Jetpacker, Hotels for Olympics, Hotelier Forum, Hotel Deals, Coolventure, Click Liverpool, Caterer and Hotel Keeper, B&B World, B&B.org, Accommodation Know-How…and many, many more. Broadcast coverage was also obtained in feature-length reports by the BBC on its BBC Points West and BBC Fast Track programmes.
“Palamedes PR is our agency of choice.”
Exceptional coverage that contained key messages, USPs and URLs – often within 24 hours. A solid tourism PR/property PR campaign that secured dozens of national page leads with extraordinary ROI/AVE.