Helen Lederer, the comedian and actress best known for her roles in Absolutely Fabulous, Bottom, Old Jack’s Boat and, more recently, Hollyoaks and Doctors, appointed Palamedes PR for a brand-building PR campaign ahead of the launch of her new book, Losing It.
The Consultancy created content for various key audiences, which included a mature market, during what would become a project-based campaign.
Our campaign secured national, regional and trade press coverage – in print and digital format – for the Client and for Losing It. It variously included those titles below:
This consumer PR/book PR campaign generated positive publicity in key titles, and we were pleased to have been involved.