BACK

Hélene Fermont

Client: Hélene Fermont
Campaign Type: Consumer PR
Objective: The promotion of debut novel, Because of You

Read On

Palamedes PR was appointed by author Hélene Fermont in January 2016 to promote her debut novel, contemporary women’s fiction title Because Of You. We were tasked with securing exposure around the September publication date within national and lifestyle media.

As the Client was a debut novelist, and therefore unknown to the media, and also bearing in mind that the novel would be published by the Client’s own publishing house, we devised a number of ways to secure good national exposure, including a survey-led national news story and through promotions.

This consumer PR campaign secured strong national exposure. Placements were generated in the Daily Mirror, Bella, Woman, Woman’s Own, Woman’s Weekly and Now magazine, among others. Each of the editorial products we created achieved 100% coverage with a combined reach of over 78million.

Daily Mirror

Palamedes PR, the book PR agency

Bella

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Woman

Palamedes PR, the book PR agency

Female First

Novel Kicks

Palamedes PR, the book PR agency

Lovereading

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Now

Palamedes PR, the book PR agency

Woman’s Own

Frost

Palamedes PR, the book PR agency

UK Mums’ TV

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Life Death Prizes

Palamedes PR, the book PR agency

What’s On TV

Good Housekeeping

Palamedes PR, the book PR agency

Woman’s Weekly

Palamedes PR, the book PR agency

GET NOTICED, GET PALAMEDES

This extraordinary media coverage could be yours..