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Hurst Media

Client: Hurst Media
Campaign Type: Consumer PR
Objective: The promotion of magazine publisher Hurst Media title CALIBRE Quarterly, issue nine.

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Palamedes PR was appointed by magazine publisher Hurst Media in April 2016 for a retained campaign tasked with raising the profile and promoting its title CALIBRE Quarterly. We were tasked with securing exposure within national media for issue nine, featuring footballer and Hollywood actor Vinnie Jones as the cover star.

We conducted an interview with magazine cover star, hardman actor and former footballer Vinnie Jones. The interview generated two publication-ready national news stories that attracted significant national and international media interest.

This consumer PR campaign secured extensive regional, national and international coverage for the magazine publisher in such titles as the The Sun, Metro, ESPN, the Daily Express and the Daily Mirror. Each of the editorial products we created achieved 100% coverage with a combined reach of nearly 148million.

More coverage for this campaign can be found on our Latest Publicity pages, here.

The Sun

Palamedes PR, the consumer PR agency

Metro

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

ESPN

Daily Mirror

Palamedes PR, the consumer PR agency

Daily Mirror

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Daily Express

Daily Star

Palamedes PR, the consumer PR agency

Irish Mirror

Palamedes PR, the book PR agency

Irish Mirror

Yahoo Australia

Palamedes PR, the consumer PR agency

TV Guide

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

Female First

ESPN FC

Palamedes PR, the consumer PR agency

Leicester Mercury

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

ESPN FC Asia

Soccer 123

Palamedes PR, the consumer PR agency

Backstage Music News

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

Hamilton Spectator (Canada)

Zap Gossip

Palamedes PR, the consumer PR agency

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