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Jan Cronje

Client: Jan Cronje
Campaign Type: Book PR
Objective: The promotion of non-fiction title Apartheid: The Blame – Past and Present.

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Palamedes PR was appointed by South African apartheid historian Jan Cronje in March 2018 to promote his non-fiction book, Apartheid: The Blame – Past and Present. We were tasked with securing national newspaper coverage, a book review, thought-leader article and radio interviews.

The Consultancy devised the following editorial tactics to secure media exposure:

  • We developed a national news story about Jan Cronje’s fears that South Africa was entering a new era of ‘reverse apartheid’ targeting the white population
  • We used this news story as the basis of a pitch to the news desks of UK BBC regional radio stations, and commercial radio stations
  • We utilised the client’s insight about the situation in South Africa to develop a compelling thought-leader article
  • We called upon our contacts to secure a guaranteed book review

The Apartheid: The Blame – Past and Present campaign secured the following exposure:

  • An exclusive national news placement in the Daily Mirror
  • Seven radio interviews including BBC Radio Scotland, BBC Radio Merseyside and Metro Radio
  • A thought-leader placement on topical and world news website The London Economic
  • A book review on popular lifestyle website Stories.SWNS.com

Each of the editorial products we created achieved 100% coverage with a combined reach of more than 104 million. (This figure is based on the combined unique monthly visitor figures of websites and weekly listener figures).

Daily Mirror

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

The London Economic

SWNS

Palamedes PR, the book PR agency

BBC Radio Scotland

Palamedes PR, the book PR agency
Palamedes PR, the music PR agency

Siren FM

Palamedes PR, the book PR agency

UCB

Radio Essex

Palamedes PR, the book PR agency

U105.8

Palamedes PR, the book PR agency

Metro Radio

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

BBC Radio Merseyside

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