Palamedes PR generated more than 150 pieces of print, broadcast and digital coverage worldwide for The Jelly Bean Factory after breaking the story of Kate Middleton’s face on a jelly bean. Media coverage included Forbes.com, Vanity Fair, Daily Telegraph, New York Daily News, Huffington Post, New York Magazine, Perez Hilton, Ryan Seacrest, CBC, Business Insider, ABC, Daily Express, Baltimore Sun, Press Gazette, Independent, Daily Mail, First News, The Register, Somerset County Gazette, Metro, BBC, CBBC, Sun Times, Daily Mirror, Channel 24 South Africa, Daily Telegraph Australia, Yahoo! Lifestyle, News.com.au, Heart FM, Gawker, BBC America, Salon, Pop Sugar, Buzzfeed, Marie Claire, Grazia, The Sun, Shutterstock, The Guardian, International Business Times, New York Herald…and hundreds more.
It made headlines internationally within 30 minutes of distribution and became a talking point nationwide. It was also voted best PR campaign at the time thanks to circulation and site visitor reach extending into the hundreds of millions. Like so many of our campaigns, we were unable to keep-up with the coverage that was generated from this and following stories. If you Google ‘Kate Middleton on a jelly bean’, you’ll bring up more than 395,000 results. The mosaic in the image scroller (left) was created with some of this coverage.