Palamedes PR was appointed by historian and author John Harris in April 2016 to promote his book Rudolf Hess: Treachery and Deception. We were tasked with securing exposure within national and regional media.
Given the subject matter of the book we devised a national news story about the Client’s claims Nazi henchman Rudolf Hess mysteriously flew to Britain in 1941 as part of a Royal plot to overthrow Prime Minister Winston Churchill.
This book PR campaign secured national and regional exposure, timed around the 75th anniversary of the Hess Flight. Placements included an exclusive with the Daily Mirror, a thought-leader article on popular lifestyle website Female First and local news coverage. It also led to the author being invited to participate in a TV documentary on Hess. Each of the editorial products we created achieved 100% coverage with a combined reach of over 82million.