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John Schroeder

Client: John Schroeder
Campaign Type: Book PR
Objective: The promotion of novel Buckingham and autobiography All for the Love of Music

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Palamedes PR was appointed byIvor Novello award-winning music producer and author John Schroeder in February 2016 to promote his novel, ‘Buckingham’, and autobiography ‘All for the Love of Music’. We were tasked with securing exposure within national and regional media.

Given the subject matter of the books, and the Client’s illustrious 50-year career in the British music industry, we devised national news stories around the client’s love of cats and revelations  about the chart-topping groups he worked with. We also orchestrated an exclusive extract from his novel, thought-leaders and competitions.

This book PR campaign secured strong national and regional exposure. Placements included in the Daily Mirror, Irish Mirror, BBC Radio Surrey and Cat World. Each of the editorial products we created achieved 100% coverage with a combined reach of over 163million.

Daily Mirror 01

Palamedes PR, the book PR agency

Daily Mirror 02

Palamedes PR, the book PR agency

Irish Mirror 01

Irish Mirror 02

BBC Radio Surrey

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Female First

Female First

Palamedes PR, the book PR agency

Cat World

Palamedes PR, the consumer PR agency
Palamedes PR, the consumer PR agency

Sixty Plus Surfers

Pet Owners Association

Palamedes PR, the book PR agency

Pets Mag

Palamedes PR, the book PR agency

Music News

Shindig!

Lovereading

Palamedes PR, the book PR agency

Lovereading

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