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Linda Parker

Client: Dr Linda Parker
Campaign Type: Book PR
Objective: The promotion of non-fiction title A Seeker After Truths

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Palamedes PR was appointed by appointed by historian Dr Linda Parker in April 2018 to promote her non-fiction book, A Seeker After Truths – a biography of Geoffrey Studdert Kennedy, aka Woodbine Willie. We were tasked with securing national newspaper coverage, thought-leader articles and radio interviews.

The Consultancy devised the following editorial tactics to secure media exposure:

  • We developed a national news story about how many cigarettes Woodbine Willie may have given out to troops during the First World War
  • We used this news story as the basis of a pitch to the news desks of UK BBC regional radio stations, and commercial radio stations
  • We utilised Dr Parker’s insights into the life and significance of Woodbine Willie to develop two compelling thought-leader article pitches

The A  Seeker After Truths campaign secured the following exposure:

  • National news placements in the Mail Online, Daily Mail, Daily Mirror, MSN UK and Metro
  • Complimentary regional newspaper coverage in the Rugby Observer, Rugby Advertiser and the Leamington Observer
  • Nine radio interviews including BBC Radio Ulster, BBC Radio Nottingham, BBC Radio Merseyside and Metro Radio
  • Two thought-leader placements on topical and world news website The London Economic and Christian Today

Each of the editorial products we created achieved 100% coverage with a combined reach of more than 363million. (This figure is based on the combined unique monthly visitor figures of websites and weekly listener figures).

Daily Mirror

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

The London Economic

MSN

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Metro (Print)

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Palamedes PR, the book PR agency

Metro

Palamedes PR, the book PR agency

Daily Mail

Mail Online

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Christian Today

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Rugby Observer

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Palamedes PR, the book PR agency

Rugby Advertiser

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Rugby Advertiser

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The Living Church

Metro Radio

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BBC Radio Jersey

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Swansea Sound

Palamedes PR, the book PR agency

BBC Radio Merseyside

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BBC Radio Nottingham

Palamedes PR, the book PR agency

BBC Radio Lancashire

SFM

Palamedes PR, the book PR agency

BBC Radio Ulster

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Amber Sound

Palamedes PR, the book PR agency

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This extraordinary media coverage could be yours..