Palamedes PR was appointed by entrepreneur and author Mayur Ramgir in August 2016 to promote his self-published business guide Unbarred Innovation. We were tasked with securing exposure within the national media.
To promote the book we devised a national news story based around the author’s recent launch of a new global innovation website. We also developed exclusive thought-leader opportunities calling upon Mayur’s insights into innovation.
National placements were generated in the Daily Mirror and the Huffington Post UK. The agency also secured a positive review on Lovereading – the UK’s most popular book recommendation website. Each of the editorial products we created achieved 100% coverage with a combined reach of over 112million.