Palamedes PR was appointed by McWhinney’s Sausages to spearhead reach and engage with both consumers and decision makers as part of a strategic consumer PR and B2B PR program. Our brief primarily focused on securing impactful publicity with the mass media (print, broadcast and digital), and in business-to-business/trade press titles.
The joint campaign, which ran concurrently, focused primarily on news-generation – breaking or revealing little-known or never-bef0re-disclosed insights about the industry and about those within it. Some were lighthearted, others less so. But all secured significant and relevant publicity. It’s likely that you will have read and/or seen one or more of these stories unfold.
We revealed how cod was taking a battering after the battered sausage became the nation’s most popular chip supper of choice; how cooking had become the nation’s favourite hobby for the first time since the Second World War; and how one man had become the world’s first sausage addict. We also orchestrated a PR stunt in central London with a Lady Gaga impersonator wearing an entire dress made of sausages…
Each release generated substantial publicity, but the story we broke about accountant David Harding, a 47-year-old who had shelled out almost £2,000 on counselling fees to tackle his 13-banger-a-day sausage habit, went international very quickly. The publicity we secured was truly significant and had the potential of reaching tens, if not hundreds, of millions of people worldwide. A sample of the coverage we generated, which includes the Irish national and regional media, and a variety of trade and industry titles, can be found below:
“Massive national coverage. Palamedes PR hits the brief every time”
Mass media coverage across all platforms resulting in exceptional AVE.