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MTV.CO.UK

Client: MTV.co.uk
Campaign Type: TV series launch
Objective: Publicising ‘The Freshers’

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We were appointed by the producer of MTV.co.uk’s The Freshers to launch the series and maintain its profile in the wider university, regional and national media.

This consumer PR campaign focused on the creation of a dozen or more newsworthy releases that we knew would capture the attention of both the public, key target audiences, and the wider regional, national and international media. It was imperative that each piece of coverage contained URLs, key messages and the show’s USPs.

We secured numerous page leads in the print, online and broadcast media in both the UK and overseas. Each of the products we produced engaged with agreed target audiences and contained key messages, USPs and URLs whenever required. A (small) selection of the media coverage we secured for The Freshers can be found below:

“I can’t thank Palamedes PR enough for The Freshers PR campaigns. The team really understood our needs and achieved what we wanted from the outset. Their professionalism, knowledge and expertise of writing news stories and press releases is second-to-none. I now work exclusively with Palamedes PR and would recommend the company to anyone.”

Tom Thurlow

This consumer PR campaign helped to successfully launch The Freshers and, crucially, keep the series in the public and media spotlight. We were very pleased to have been involved.

Daily Mail

Digital Spy

Gaea Times

Pappzd

Cherwell

Gloucester Citizen

MTV.co.uk

Newham Recorder

One India

Oxford mail

Evening Standard

The National Student

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

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