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NETHERHOLM PUBLICATIONS

Client: Netherholm Publications
Campaign Type: UK Book PR
Objective: Publicising The Parrot’s Tale

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The prolific Scottish author, Miller Caldwell, appointed Palamedes PR, the book PR agency, for a regional book PR campaign to promote his latest novel, The Parrot’s Tale.

The Parrot’s Tale is a fabulous story, and one that was worthy of media attention and consumer sales. The focus of our regional book PR campaign was twofold – to reach the wider Scottish media, and to add value by securing trade/book press coverage.

We secured widespread regional media coverage in the print and online media by creating compelling news content, and via our wider contacts in the book and publishing media.

“I was very, very impressed with [Palamedes PR’s] work, and I shall certainly be using [Palamedes PR] for other book PR campaigns.” Miller Caldwell

Promoting new fiction can be challenging. But Palamedes PR did what comes naturally by securing widespread regional media coverage and delivering on its promises.

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