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Peter Meyer

Client: Peter Meyer
Campaign Type: Book PR
Objective: The promotion of autobiography The Boy From The Wild

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Palamedes PR was appointed by author Peter Meyer in October 2017 for a book PR campaign to promote his autobiography The Boy From The Wild. We were tasked with securing a minimum of one placement in a national newspaper, further media coverage in secondary titles through thought-leader articles, three book reviews, and a competition.

The Consultancy devised the following editorial tactics to secure media exposure:

  • We developed a national feature about Peter’s experiences growing up in an African safari park
  • We utilised the Client’s insights and experience to develop exclusive thought-leader articles
  • We utilised our contact to secure guaranteed book reviews
  • We utilised our contacts to secure a competition through Bauer Media

The Boy From The Wild campaign secured the following exposure:

  • A double-page real-life feature in the print edition of the Sunday People, reprinted on the Daily Mirror website
  • Exclusive thought-leader articles on the Daily Mirror, Frost Magazine, The London Economic and Female First websites
  • Book reviews on SWNS.com, The London Economic and LoveReading
  • A competition through Bauer Media websites Magic Chilled, TV Choice and Win Something
  • A mention for your book on the social accounts (Twitter, Facebook) of Travel Africa magazine

Each of the editorial products we created achieved 100% coverage with a combined reach of more than 106 million (based on the combined unique monthly visitor figures of websites and circulation figures).

Sunday People

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Daily Mirror

Female First

Palamedes PR, the book PR agency

The London Economic

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Travel Africa

Palamedes PR, the book PR agency

Daily Mirror (thought-leader article)

Palamedes PR, the book PR agency

Lovereading

SWNS.com

Palamedes PR, the book PR agency

TV Choice

Palamedes PR, the book PR agency

Magic Chilled

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Win It For Him

Palamedes PR, the book PR agency

Win Something

Palamedes PR, the book PR agency

The London Economic (thought-leader article)

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This extraordinary media coverage could be yours..