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Rex Richards

Client: Rex Richards
Campaign Type: Book PR
Objective: The promotion of thriller The New Prophet

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Palamedes PR was appointed by author Rex Richards in August 2017 to promote thriller The New Prophet. Our brief was to secure book reviews, a thought-leader article and product promotions. See what he had to say about this book PR campaign, here.

The Consultancy devised the following editorial tactics to secure media exposure:

  • We used the Client’s insights as an author to develop a thought-leader pitch about the appeal of thrillers; and
  • We drew upon the Client’s experiences in the broadcasting sector to devise a second thoughtleader article; and
  • We called upon a range of our contacts to secure book reviews for this self-published title; and
  • We arranged promotions with a range of national women’s titles in order to reach the key female audience

The New Prophet campaign secured the following exposure:

  • Thought-leader placements on Female First and Frost Magazine; and
  • Promotion placements with UK Mums TV, Win It For Him, Now Magazine, What’s On TV?, Woman, Woman’s Own, Woman’s Weekly and Life Death Prizes; and
  • Book reviews in Bella magazine, SWNS and Lovereading; and
  • Reviews on Lovereading and SWNS.com

Each of the editorial products we created achieved 100% coverage with a combined reach of more than five million.

Bella

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Female First

Frost Magazine

Palamedes PR, the book PR agency

Lovereading

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

SWNS

Palamedes PR, the book PR agency

Win It For Him

Palamedes PR, the book PR agency

UK Mums TV

Celebs Now

Palamedes PR, the book PR agency

What’s On TV

Palamedes PR, the book PR agency

Woman

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Life Death Prizes

Palamedes PR, the book PR agency

Woman’s Own

Palamedes PR, the book PR agency

Woman’s Weekly

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This extraordinary media coverage could be yours..