Palamedes PR was appointed by entrepreneur Richard Wylie in July 2016 to promote his new erectile dysfunction aid Stays-Hard. We were tasked with securing exposure within national media.
Given the subject matter, we devised national a news story, which focused on the device’s ability to help men maintain an erection for up to 12 hours.
This consumer PR campaign secured strong national exposure. Placements were generated on Yahoo! UK, The Sun, Metro, Daily Mirror, Daily Star, helloU, Ask Men, Sunday World and SWNS. Each of the editorial products we created achieved 100% coverage with a combined reach of over 233million.