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Robert Peprah-Gyamfi

Client: Robert Peprah-Gyamfi
Campaign Type: Consumer PR
Objective: The promotion of the West Africa Apology petition campaign.

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Palamedes PR was appointed by author and historian Robert Peprah-Gyamfi in January 2018 to support his West Africa Apology petition – aimed at getting a formal apology from the British Government for the forced conscription of West Africans during the Second World War. We were tasked with orchestrating the following services:

– Creating a modern, responsive West Africa Apology website

– Preparing a graphically-designed media kit about the West Africa Apology petition

– Seeking ministerial and celebrity support for the West Africa Apology campaign

– Securing guaranteed radio interviews about the West Africa Apology petition

– Securing at least one piece of coverage for the West Africa Apology petition among agreed media targets

 

The Consultancy delivered the following services to support the Client’s aims:

  • We designed and launched the West African Apology website
  • We contacted suitable celebrities and MPs with an offer to back the West African Apology petition
  • We drafted the West African Apology petition for the Government’s Petition.Parliament website
  • We prepared a graphically-designed media kit to be uploaded to the West Africa Apology website
  • We devised a news story based on the launch of the West Africa Apology petition
  • We used this news story as the basis of a pitch to the news desks of UK BBC regional radio stations and commercial radio stations

The West Africa Apology petition campaign secured the following exposure:

  • News placements with The Voice, Loughborough Echo, Leicester Mercury, Keep the Faith, Modern Ghana, The Finder and Nigerian Watch
  • Five radio interviews with BBC Radio London, BBC Radio 5 Live, BBC Radio Merseyside, Siren FM and Radio EssexEach of the editorial products we created achieved 100% coverage with a combined reach of six million. (This figure is based on circulation figures, combined unique monthly visitor figures of websites and weekly listener figures)

The Voice

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Keep The Faith

Modern Ghana

Palamedes PR, the book PR agency

The Finder

Palamedes PR, the book PR agency

Loughborough Echo

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Radio Essex

Palamedes PR, the music PR agency

Siren FM

BBC Radio London

BBC Radio 5 Live

Palamedes PR, the book PR agency

BBC Radio Merseyside

Palamedes PR, the book PR agency

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This extraordinary media coverage could be yours..