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SAFFIRE HANDMADE CHOCOLATES

Client: Saffire Handmade Chocolates
Campaign Type: Consumer PR
Objective: Promoting the Saffire brand through national brand awareness

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Palamedes PR was appointed by Saffire Handmade Chocolates to raise awareness of its incr-edible products. The Norfolk-based firm creates beautiful, hand-crafted chocolates and wanted to bring its range to the attention of the national public.

Palamedes PR broke the story about the ‘Jimmy Chew’ – the “world’s most expensive shoe”. The story generated international, UK national and UK regional coverage within a few hours of distribution.

Daily Mail (Online plus video)
http://www.dailymail.co.uk/femail/article-2290185/Louboutins-Jimmy-Choos-chocolate-700-wouldnt-real-thing.html

Daily Record (Online)
http://www.dailyrecord.co.uk/lifestyle/food-drink/pictures-yes-its-made-chocolate-1754313

ITV (Broadcast and Online)
http://www.itv.com/news/anglia/update/2013-03-12/pleasures-of-chocolate-and-shoes-combined/

Norwich Evening News (Print and Online including video)
http://www.eveningnews24.co.uk/news/mustard_video_chocolate_shoes_prove_to_be_a_girl_s_best_friend_1_1976090

Norwich Advertiser 24 (Online)
http://www.norwichadvertiser24.co.uk/news/mustard_video_chocolate_shoes_prove_to_be_a_girl_s_best_friend_1_1976090

Eastern Daily Press (Print and Online including video)
http://www.edp24.co.uk/what-s-on/food_and_drink_2_5148/norfolk-food-features/mustard_video_chocolate_shoes_prove_to_be_a_girl_s_best_friend_1_1976090

Tottenham & Wood Green Journal (Online)
http://www.tottenhamjournal.co.uk/news/evening_news_week_in_pics_1_1979059?id=4&storyId=1.1979060.1363280007

Other media (including news aggregates)
http://fashionhoob.com/unique-shoe-saffire-slipper-chocolates-new-2013/
http://bbb-news.com/blog/tag/saffire-slipper/
http://papuatattoo.com/food/louboutins-made-from-chocolate/
http://clickdp.co.uk/words/2013/03/09/christian-louboutin-and-jimmy-choo-eat-your-heart-out-literally-commercial-photography-norfolk/
http://www.thesecretobsession.com/2013/03/the-ultimate-mothers-day-gift-chocolate.html
http://www.foodmeditation.net/2013/03/Detox-CleanseFood-Photography-Shoes-Chocolate-Ultimate-Treat.html
http://www.worldisbeauty.com/fashion-and-shopping/unique-high-heels-from-christian-louboutin-and-jimmy-choo-made-from-chocolate/
http://www.allvoices.com/news/14195318-louboutins-and-jimmy-choos-made-from-chocolate-but-for-i700-wouldnt-she-rather-have-the-real-thing
http://localuknews.co.uk/article/louboutins-and-jimmy-choos-made-from-chocolate-but-for-700-wouldnt-she-rather-have-the-real-thinga
http://www.sydneystandard.com/
http://www.congoo.com/news/addstorycomment.aspx?st=226661791&Channel_ID=23&Category_ID=432
http://www.tvballa.com/2013/03/london/festivals-world-chocolate-around
http://www.i4u.com/2013/03/london/around-chocolate-world-festivals
http://prexamples.com/2013/03/the-ultimate-mothers-day-treat-700-edible-designer-shoes-made-of-chocolate/
http://ewallstreeter.com/louboutins-and-jimmy-choos-made-from-chocolate-but-for-wouldn-t-she-rather-have-the-real-thing-9505/
http://www.usaukonline.com/latest-news/7967-louboutins-and-jimmy-choos-made-from-chocolate-but-for-700-wouldn-t-she-rather-have-the-real-thing.html
http://papuatattoo.com/food/louboutins-made-from-chocolate/
http://www.whatsonsanya.com/wine_msg.php?titleid=1963
http://luxby.sg/blog/louboutins-made-from-chocolate/

Whilst most PR agencies may celebrate a single piece of national coverage, we don’t expect anything less than widescale publicity from our campaigns – a point made clear, yet again, by the results of this consumer PR campaign.

Daily Mail (Online plus video)

ITV (Broadcast and Online)

Norwich Evening News (Print and Online including video)

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

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