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SIMPSON & I

Client: Oggy Boytchev
Campaign Type: UK book launch
Objective: Publicising ‘Simpson and I’, an autobiography

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Palamedes PR was appointed by Oggy Boytchev, the BBC World Affairs Producer, to promote his new memoirs, Simpson & I: Between Two Worlds. Boytchev worked as a producer to the BBC World Affairs Editor, John Simpson, with whom he has covered each of the world’s main conflicts, including Iraq, Afghanistan, Lebanon, and the Arab Spring. He also produced and directed Simpson’s reports from Iran during the ‘Green Revolution’ in Tehran in June 2009, and a great number of Simpson’s interviews with world leaders. In 2008, the pair went undercover in Harare, Zimbabwe, in spite of a ban on the BBC by the regime of Robert Mugabe.

His book, published through Quartet Books and described as a factual thriller, chronicles some of the most memorable stories ever to appear on the 10 O’clock News. It reveals many of their most dangerous and “nail-biting” assignments, and lifts the lid on Boytchev’s working relationship with one of the biggest names in broadcasting.

Boytchev, better known as Oggy, appointed Palamedes PR in order to raise the book’s profile and to ensure it receives the “publicity it deserves”.

Generating national and international publicity for books isn’t easy, especially if a title was published some time ago. As such, we realised that this book PR campaign needed to focus on the creation of compelling news copy that would secure high-profile publicity in a matter of days.

This book PR campaign generated page leads across the UK, culminating in significant reach and ROI. MediaContact.ie listed our story as one of the top three news items of the week. The coverage we obtained included the following principle titles – (see the rest in our book PR Portfolio).

The Times (Print/Online), Published 31 July 2014

The Times has a readership of approx 1.3million. The Times website attracts 20.2million unique visitors per month.

The Sun (Print), Published 31 July, 2014

The Sun is the UK’s most popular daily newspaper with a readership of approx 6million.

Daily Telegraph (Online), Published July 31, 2014

The Telegraph website has over 60 million unique visitors per month.

Mature Times (Online), Published August 1, 2014

Mature Times – The UK’s most popular publication for mature readers. The website attracts 30,000 unique visitors per day.

Media Contact I..E

Mediacontact.ie is Ireland’s leading media intelligence agency. The website has listed the drones news story as one of the top three media news stories of last week.

Huffington Post UK (Online), Published August 13, 2014

The Huffington Post UK attracts around 9 million unique visitors per month, and rising, and is now one of the UK’s most respected and popular news and views websites.

Ham & High (Print/Online), Published August 14/21/28 (Print) and August 18/21/31 (Online), 2014 Front Page Magazine ‘Who’s Who’

The Ham & High has a reputation as Britain’s most prestigious weekly regional newspaper. The print edition has a readership of approximately 31,000 and the website attracts 22,000 unique visitors per week.

“Simpson & I: Between Two Worlds spans the best years of my career with the BBC, and my work with John Simpson. As such, it was important to me that I partner with the best book PR agency in the marketplace in order to give it the publicity I believe it deserves”

Oggy Boytchev

We go about book PR very differently from other book PR firms in the UK. That’s because we don’t bombard newsdesks with hard copy books with accompanying press releases in the hope that someone, somewhere, will take an interest. This book PR campaign is another example of the work we achieve in a very, very short space of time. Working with Oggy was also a pleasure, and being involved, to some small degree, with his great book was a fantastic experience for the team.

The Times

Daily Telegraph

The Sun

Ham&High

SWNS

MediaContact.ie

Mature Times

Love Reading

EtCetera

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

Palamedes PR, the UK's leading news-generation agency

We devise multi-award-winning PR campaigns that generate impactful publicity in the UK and international media. Find out what we can do for you.