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Tendayi Viki

Client: Tendayi Viki
Campaign Type: Book PR
Objective: The promotion of business guide The Corporate Startup.

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Palamedes PR was appointed by corporate innovation expert and award-winning author Tendayi Viki in December 2017 to promote his non-fiction business guide, The Corporate Startup. We were tasked with securing news exposure in the business press, thought-leader articles, interviews, book reviews and a competition.

The Consultancy delivered the following services to support the Client’s aims:

  • We developed an exclusive news story based on your Innovation Made Tangible Report
  • We developed thought-leader articles and interviews based upon your experiences and insights into effective corporate innovation
  • We utilized our contacts to secure book reviews and a competition

The Corporate Startup campaign secured the following exposure:

  • Thought-leader articles on Innovation Excellence, Business Leader and Growth Business
  • Book extracts on Growth Business and Business Leader
  • An exclusive news story on Growth Business
  • Interviews with Growth Business and Let’s Talk Business
  • Book reviews in Business Daily and The London Economic
  • A competition to win copies of The Corporate Startup on Business Leader

Here’s what Tendayi had to say about our book PR campaign: “Palamedes is one of the rare agencies that is as good as its word. Never over-promising but instead working hard to deliver guaranteed media coverage.”

Business Daily

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Innovation Excellence

Growth Business

Palamedes PR, the book PR agency

The London Economic

Palamedes PR, the book PR agency

Growth Business

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Business Leader

Palamedes PR, the book PR agency

Let’s Talk Business

Growth Business

Palamedes PR, the book PR agency

Business Leader

Palamedes PR, the book PR agency

GET NOTICED, GET PALAMEDES

This extraordinary media coverage could be yours..