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GURPAREET BAINS 2

Client: Gurpareet Bains
Campaign Type: Book PR/PR Stunts/Consumer PR
Objective: Promoting the Bains brand, his books and his products

Read On

We’ve represented Gurpareet Bains, the Anglo-Indian celebrity chef, since 2009. Gurpareet is the pioneer of Indian Superfood whose fans include DJ Chris Evans and the Royal Family. In 2014, Gurpareet’s new book, the Superfood Diet, burst into the bestseller charts.

Gurpareet’s incredible dishes have attracted global headlines for years. His cancer-fighting curry, dubbed the world’s healthiest meal, and his hangover-busting cocktail are two examples (more of which in a previous case study, here). In late 2014, Gurpareet created what is believed to be the world’s healthiest Christmas dinner – a three-course festive feast containing fewer calories than a bowl of mixed nuts. We devised the campaign and broke the story in the early weeks of December 2014.

We secured regional, national and international publicity for Gurpareet within a few hours of distributing our release. The results of this book PR campaign variously included ITV.com, BBC West Midlands Radio, Melbourne Herald Sun, Daily Mail, BT.com, Her.ie, Western Daily Press, Telegraph, Sun, Eastern Eye, and the Independent’s I – in addition to scores of aggregate news sites internationally. There was also significant social media sharing. See the coverage from this book PR campaign below.

“I’ve worked with Palamedes PR since 2009 for good reason – it is the best book PR agency in Britain, without question.”

Gurpareet Bains

Our clients describe us as a market leader in book PR and in national news generation. Our clients also remain with us for years. Why? Because we deliver on our promises and consistently deliver impactful, national and international media attention for our authors.

SWNS

Mail Online

The Telegraph

ITV News

Western Daily Press

BT

Herald Sun

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

Palamedes PR, the UK's leading news-generation agency

We devise multi-award-winning PR campaigns that generate impactful publicity in the UK and international media. Find out what we can do for you.