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THE WESTBURY JEWELS

Client: The Westbury Mayfair Hotel, London
Campaign Type: Consumer PR
Objective: Developing the profile of  one of Mayfair’s most luxurious five-star hotels

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The Westbury Mayfair Hotel, in Mayfair, London, appointed Palamedes PR in early 2011 to support its national and international PR efforts. The agency was tasked with generating ongoing publicity in the regional, national, international and trade media on a monthly basis. The campaign consisted of numerous individual projects; this case study showcases the results of one of those projects.

We became aware that an affluent guest may have left £500,000 worth of jewels in her hotel bedroom – something we knew would have worldwide media and public appeal. We set about bringing the story to the attention of the UK media through compelling news copy.

Within a few hours of breaking the news, the story was running on a wide variety of news platforms around the world. Within 24 hours, it had made most print editions, too. The results of this PR campaign included the following:

Daily Telegraph (Print Edition and Online)
http://www.telegraph.co.uk/news/newstopics/howaboutthat/7881289/Mystery-woman-leaves-500000-of-jewellery-in-Mayfair-hotel.html

This is London
http://www.thisislondon.co.uk/standard/article-23854659-blonde-leaves-pound-500000-jewels-in-hotel-room.do

Evening Standard
http://www.standard.co.uk/news/blonde-leaves-500000-jewels-in-hotel-room-6490268.html

Diamonds Rocks
http://www.diamondrocks.co.uk/blog/Woman+Forgets+Jewels+Worth+%A3500,000+in+Hotel+Room.html

Daily Express
http://www.express.co.uk/posts/view/186074/Oops-I-lost-1-2m-in-jewelsOops-I-lost-1-2m-in-jewelsOops-I-lost-1-2m-in-jewelsOops-I-lost-1-2m-in-jewelsOops-I-lost-1-2m-in-jewelsOops-I-lost-1-2m-in-jewels

Newslite.tv
http://newslite.tv/2010/07/13/500000-worth-of-jewellery-left.html

Mana Painting
http://manapainting.com/?tag=fashion-jewellery

Juicefm
http://www.juicefm.com/blog?id=7846

Connect.in.com
http://connect.in.com/exbii-never-seen/news/mystery-woman-leaves-500000-of-jewellery-in-mayfair-hotel-5e1c4d013c9cfd222e3cb4920c60e50cd34417b0.html

British Blogs
http://www.britishblogs.co.uk/search/jewellery/

World News
http://article.wn.com/view/2010/07/09/Blonde_leaves_500000_jewels_in_hotel_room/

Heart FM

Capital FM

Hormonio
http://hormoniofeminino.com/?p=199

“The Westbury Mayfair Hotel selected Palamedes PR because of its credentials and because of its proven ability to position and publicise brands on a large scale.”

The Westbury Mayfair Hotel, London

This campaign-within-a-campaign was incredibly successful, not only for the coverage it generated (which is substantially more than that listed above) but also because of the short space of time it took us to achieve it. It was a case of over-delivering on our promises – something we do each and every time.

Daily Telegraph coverage for the Westbury Mayfair Hotel’s jewels’s story

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Express print edition

Daily Mirror print coverage

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Daily Record print edition

Sun print edition

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Daily Telegraph print edition

MASS MEDIA COVERAGE WHEN YOU NEED IT MOST

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