Leadership and culture change management expert Yetunde Hofmann writes exclusively for Business Daily
The key to attracting, and retaining, talent within a company is recognising their contribution and treating them as human beings rather than “disposable assets”.
That is the advice of leadership and culture change management expert Yetunde Hofmann, a client of book PR agency Palamedes.
Writing exclusively for Business Daily, Hofmann says that the ‘war for talent’ within the corporate sector has evolved and now requires “more than presenting a package of competitive pay and benefits”.
Specifically, it now requires companies to instill a genuine recognition of the contribution that professionals make to a company as a central corporate tenet, and for leaders to enshrine an “unconditional acceptance” of their people.
According to Hofmann, this radical, new business model – known as Love-Based Leadership – cultivates a culture where the most in-demand professionals will perform at “the highest level possible” while remaining “motivated, engaged and loyal”.
The author of new business guide Beyond Engagement – The Value of Love-Based Leadership in Organisations says that a loving corporate environment will become even more valued by talent due to the impact of Covid-19, where diversity and inclusion, business ethics and ethical behaviour have risen in visibility.