Dr Sonja Falck views spark national media debate

Palamedes PR client Dr Sonja Falck's call for insults like ‘nerd’ and ‘geek’ to be criminalised under hate speech legislation becomes this week's hottest talking point

Academic and author Dr Sonja Falck’s call for insults such as ‘nerd’ and ‘geek’ to be criminalised under hate speech legislation has become one of the biggest talking points in the media this week.

Her comments – based on eight years of research and the feedback of dozens of high IQ parents, children and adults who felt discriminated against by the use of such terms – resulted in widespread media exposure in the national press, including the Daily Star, Daily Mail, Metro and others.

It then led to a live debate on national television, with an appearance for the psychology lecturer, a client of book PR agency Palamedes PR, on ITV’s flagship breakfast show, Good Morning Britain.

Since then, there has been further exposure worldwide including the New York Post, right, and has resulted in celebrities such as Carol Vorderman wading in with their thoughts on the matter.

Dr Sonja Falck New York Post
Dr Sonja Falck LADbible

Dr Falck’s recommendations are underpinned by her understanding of the discrimination that the UK’s high IQ community face. She says that the use of terms such as ‘nerd’ can cause the same level of distress and isolation as with other minority groups at the receiving end of verbal abuse or hate-filled online content.

She has published her extensive findings in new Routledge book Extreme Intelligence, a sweeping study of discrimination against those with especially high IQs.

Her views have proven divisive, with major publications such as LADbible, left, providing positive exposure while others, such as the Daily Express, seizing upon more negative social media reactions. 

Taken in its entirety, however, the staggering response to the news story makes clear that there is a genuine debate to be had in society about how the majority relate to those in the minority with the highest mental abilities. 

Palamedes PR works with authors and academics, securing national exposure for them and their books. We offer a range of guaranteed book PR services to choose from. To find out more about how we can help, contact our team.

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