National coverage for Dr Michelle Tempest included The Sun and Metro
Our latest book PR success story is now online, providing an overview of the coverage secured for artificial intelligence expert Dr Michelle Tempest.
We were appointed by Dr Tempest for a book PR campaign to promote her recently-published work of popular science, Big Brain Revolution: Artificial Intelligence – Spy or Saviour?
Released through Austin Macauley, Big Brain Revolution examines how advances in AI are rapidly changing human society and the human brain.
Working with Dr Tempest, a partner in international healthcare strategy consultancy company Candesic, we devised a national news story about how advances in AI could make parents as “obsolete as floppy discs” within 30 years.
Our campaign generated placements with the likes of The Sun, Daily Star, Metro and Psychologies.
You read the full book PR success story here on the Success Stories section of our website.